Advertising
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As provided under Louisiana R.S. 43:111, the
University shall not expend any public funds for
advertising in any newspaper, book, pamphlet,
periodical, or radio/television stations, except as
follows:
All advertising, regardless of the cost, requires
prior approval and purchase order number from the office
of Purchasing. A requisition must be submitted, along
with a copy of the advertisement that has been approved
by HRM for employment or University Relations for
institutional type advertising and documentation
indicating the cost. |
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Advertising for bids or proposals for
public works (Title 38); equipment, materials, supplies and
services inclusive of leases where the University is lessee,
and certain personal, professional, and consulting services
(Title 39); leases where the University is the lessor
(Titles 41 and 17); and sales of rights and services, as
dictated by University policy and good public relations.
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Advertising for sale of bonds.
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Advertising for sale by educational
institutions of books, equipment, produce, or other
materials.
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Announcement by educational
institutions of extension course offerings.
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Announcements by departments or
auxiliary units of institutions of higher education to
promote cultural or educational programs sponsored by such
departments or units for the public's cultural and
intellectual benefit, limited to a maximum of 15 percent of
the cost of the event or $3,000, whichever is larger. (This
may include athletic events, rodeos, concerts, and similar
events.)
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Other cases where the law authorizes
advertisements.
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Any public institution of higher
education, any management board thereof, and the Board of
Regents may expend public funds for advertising designed to
increase the number of other-race students enrolled in
public institutions of higher education or increase the
percentage of black high school graduates who pursue a
higher education, provided that such advertising
expenditures shall not exceed the amounts necessary to
implement the provisions of the consent decree entered in
the U.S. of America vs. State of Louisiana, et al., U.S.
District Court for the Eastern District of Louisiana, Docket
#80-3300-A.
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Notwithstanding any provision of law to
the contrary and in addition to the exceptions and the
authority provided above, a public postsecondary educational
institution annually may expend up to one-half of one
percent of its total operating budget or one hundred
thousand dollars, whichever amount is less, on advertising,
provided such advertising is in furtherance of the duties
and functions of the institution.
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Although the law is silent as to its
intentions with regard to billboards, it has been assumed
that such advertising could be permitted if it followed the
same guidelines as listed for other media. In determining
the limits and conditions for advertising, one should take
into consideration not only legal requirements, but
policies, in regard to the sale of rights, goods, services,
and technology to the private sector, possible unreasonable
competition with private sector businesses and industries,
and equal employment opportunity media.
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